Ba Jin Publishing Philosophy Research

Mention ba jin, believes that many people have the most, he is famous, famous in literary arena of the great writer, his works inspired generations of growth. However Mr Ba jin glamorous behind the title \ "writer\", he is a good publisher and translator, and the editor of a career in his life has achieved fruitful results.This article will link the editing activity of ba jin, the editing and publication idea is discussed. : grasp The Times require, and guide the correct public opinion topic idea, coordinate the relationship between editor & reader readers concept, attaches great importance to the binding books and periodicals design idea, the translation of foreign literary concept; At the same time the paper also respectively in the editor content, advertising, brand awareness and attitude on ba jin's publishing business philosophy for the system is discussed. Today in the 21 st century, our country's publishing industry is facing huge impact and challenges, so an exploratory examination of the editing and publication of ba jin ideas about the current editing career development is particularly important enlightenment and reference. First of all, to attach importance to edit their own development, cultivate editor \ "scholar\"; Next books editor should combined with The Times, good readers; Finally in the current edit enterprise attaches great importance to the talent, sets up the brand is of top priority. The enlightenment is the core of ba jin publishing idea, today is the wealth of the publisher.