Netease News Client Platform Content Operations Research

In the era of rapid development of Internet development, especially in recent years, in the development of Web2.0 network environment allows users to pay more attention to their own experience of feeling, gradually increased with the advent of Internet penetration and the "triple play" of the times, the more An increasing number of people want to get the latest news and information anytime, anywhere via the mobile terminal. In the major domestic Internet companies have established their own application platform, a large number of people have begun to clients by phone to receive news, get the news and information they want. So people's reading habits also been transferred from the beginning to the mobile terminal performed from the PC side, various news sites have also begun to focus fought competition to the mobile terminal, and constantly improve the News client platform, to create a brand with its own characteristics News clients.In this paper, the information platform for triple play as the basis,a representative of Netease news client case studies, comparative studies in a number of Netease news client news client has remained the leading reason, and compared to other news in which the advantages and disadvantages between the client and the analysis gives some constructive conclusions, modest contribution to the information platform for the future development of road media industry.Of course, this paper chose Netease news client mainly becauseit has a distinctive brand in several categories news portal site inorder to "have the attitude" and "no thread is not news" for the brand positioning, out of a featured news production road, and its client news platform construction has been close to perfect. There is also the author Netease news client internship, followed by editing the client's actual operation and functioning of the various departments news client has some experience and feelings. One major trend is the mobile Internet era "to the center", the production and dissemination of information has become more rapid and timely. The original media is the central node in the mobile Internet era, and gradually become each user is a node, only to receive a message, and send messages in real time,Distributed nodes, from the bus architecture, into a mesh posture,platform spread. So for the user more and more "niche" needs inthe various sites are beginning to focus on the original channeland niche sections of the building, all in the effort to catch thosepersonalized Internet "long tail."Netease news client plays a "mobile carrier" platform equipped with the role. First, in terms of content distribution, the content of the above operations, the various departments Netease act in harmony, content headlines, original, subscriptions, current affairs, entertainment area between the push has some inherent regularity.Subscribe to channel hundreds of thousands of media and from the media, users and provides massive liquidity channel, for example, there is the original flagship program "relaxed moment" "the other side" and establish a brand image, and with the client constant innovation, every time upgraded version are added to meet client requirements news elements, especially the recent upgrade of 5.0 version. In addition, NetEase client still more than 300 cities across the country set up a local channel, Netease "local treasure" then "public comment" and other high-quality third-party partners, to provide users with food, travel and other intimate services for businesses directly into users and transactions, found that the formation of online and offline transactions diversion closed loop electricity supplier.Netease news client is the first to start commercial news client. Since the 2012 launch of the first ad slot beginning, has formed hard-wide, application distribution, payment, distribution, and other commercial traffic in the form of cash, a total of nearly 40 developed inventory, especially in the beginning of 2014, the introduction of information flow advertising, mainly for business customers brand, launched in some key, high-flow channel.