The Design And Implemetation Of Social Media Management System

Social media refers to the microblogging social platform. People in social media discussions on enterprises and their productswhich is quite valuable for enterprise. How to make the collection, analysis, response to people's feedback and management, so as to timely and effective solve the adverse impact of the negative public opinion to the enterprise, is an important problem for the social media management needs to solve.Aiming at these problems, this paper takesthe actual project of a foreign management consulting company(C) as the background, with how to make the enterprise can effectively manage the social media as the actual demand, on the basis of the research of the D3 data visualization technology, HBase distributed database storage technology, Lucene full-text index technology, SSH system architecture and related technology, a social media management system was designed and implemented. The system includes account details module, set up management module, interactive center module and customer management module. System through test and with six months online operation verified the feasibility and effectiveness of the system.In this paper, the main work contentin the following:1) For the popular microblogging keywords analysis problem, based on in-depth study of D3 data visualization technology, realize the hot word cloud analysis of key words. Word cloud analysis from place names, topic, expression, evaluation and so on, design the function of keep digging and view the pole on a single word so that lock the source of the words and word association weibo content.2) In order to ensure the activity of enterprise in the social media, the system designed and implementedweibo real-time release and weibo timing release. Real-time release is in common, and timing release can help the enterprise operating personnel according to the need to regularly publish enterprise activities, so as to realize the regularity of corporate news release.3) For the inter-departmental coordination problem of enterprises, implement the task allocation function, through the task allocation to realize many people work together. When system userfound a weibo content is more important as they monitoring and management social media accounts and it need to be followed by other department colleagues, can make the microblog a task allocation with colleagues, and send colleagues after task generation station remind or email alerts.