| In order to better play the role of the media in terms of moral construction,October 2011 SARFT issued "on Further Strengthening integrated satellite TV channel program management view", requiring the addition of TV programs promoting the ideological and moral construction class traditional Chinese virtues and socialist core value system. The main function of morality TV program is subtle guide the audience to form a correct moral values, Furthermore, prompting the audience to make ethical behavior in real life, condemnation and away from immoral behavior. From the communication point of view, which is a program of persuasion function. Currently, a total of CCTV and TV channels multi-file level and moral construction type of program, program quality is also mixed. The "moral observation" program broadcast platform due to high broadcast a long time, well-made and other factors have a certain influence. Therefore we selected as a research object, its specific method of persuasion and persuasion Problems and Suggestions for Improvement.This article specifically from persuader to convince content, persuasion, etc. "moral observation" program to explore convince policy. Four studies were found to convince the policy, including the authority to persuade, speak with the facts, put the situation in science, inspired by an induced convince the like. And through and persuasion theory, communication psychology theory, combined with the theory of moral psychology, around the four convince policy detailed analysis of the specific program of persuasion. The study found that some problems exist persuasion, including advocacy color too heavy, problematic story and rhythm, transition sensational, lack of guidance. Finally, how to solve the problems of the formation of an effective mechanism to convince. Including a touch most real moving, witnesses of the light; the whole context of media communication, enhance interaction with the audience; guest host more oriented functions. |
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