| The world we live in is objective and real, people's cognition to the world begins with the bountiful information of feelings acquired by sense organs. Likewise, this is also adequate for art design and artistic creation.People's sense organs acquire diversified information through various means, and in the process our innovating thoughts and creative abilities can be inspired. Meanwhile, this process is objective and animated, and it is in accord with our living habits, as well as corresponds with the audience's psychology, which is easy to assimilate. Therefore, in the great pursuit of artistic creation, human have to excavate the potential of their sense organs as much as possible to create and assimilate diversified information which can be experienced personally.To “experience personally” refers to certain human feelings and pursuit, during which part the participants get involved as a whole biological individual into the specific environment. The integration of individuals and real environment let participants perceive the environment in vision, in feel, in smell or even in taste firstly; then let them feel sorrow, pleasure, tension and fear in person. To some extent, to “experience personally” can be referred to as the integration of image and logic, the combination of cognition and perception. Since it only means human's subjective feelings and pursuit, the “experience personally” has to be realized with a platform of virtual reality technology in people's real lives.In today's rapid development of information technology, the digital technology has promoted the epic transmission of international information and the swift development of human's production mode. The combination of computer's picture artistic design and Virtual Reality(VR in short) marked a new start for human to realize a real artistic mode of experience personally, and therefore a brand new artistic mode——Virtual digital technology artistic design has emerged to let people experience personally.The Virtual digital technology technology is a rising technological method in China's TV producing industry which requires great intention due to its various images and wide usage. The recent few years have seen another renewal of China's renovation trend in TV industry and large quantities of reality TV shows and game shows have emerged. With the rise of TV and media industries, the creation and usage of Virtual digital technology technology have increased in various places. The application of Virtual digital technology technology in the TV area essentially centers on the artistic design and uses technologies as aid for artistic design and develops TV programs with creation while expressing artistic ideas, which embodies the importance of showing artistic ideas during the whole process of implementing the technologies.Virtual reality technology is a new technology of industry of our country TV production, especially in the gala, the application of reality shows and game shows, is bound to promote television transmission into a new era.Application of virtual reality technology in the field of television, for the development of TV programs, involving digital art design and the combination of film and television art, and TV transmission technology.This article first comb and summarize the basic theory of virtual reality technology, and then choose different innovative television programs of virtual reality technology in concrete application method and effect of contrast research, finally summarizes the value of virtual reality technology in TV media applications and development prospects, TV media under the virtual reality technology applied to predict the future development direction. |
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