In the mobile Internet era, the mass of the mobile Internet products all the time filled with people’s life. App as a third party applications on mobile devices, is each big enterprise brand image and dissemination of the brand value of the preferred channels.Most App products when starting for the first time, using the wonderful guide page, in the first place in the user’s eye, although guide page rendering time is very short, but it can let users via smartphones this carrier to at the beginning of the App products experience.Therefore, different forms of guide page design became a scramble between APP products "outing" "killer".Paper, through the collection of related literature and network information, in the first chapter elaborated the paper research background, research purpose, research significance, research status at home and abroad, summarizes the research methods, show the innovation of research ideas; In the second chapter to the APP page guide concept,classification, characteristics, design content, the relationship between the product and the were summarized; In the third chapter of mobile phone APP page guide interface style characteristics and design principle are analyzed and summarized; Basis in the fourth chapter App to guide the design principles of pages, and combined with their own graduation creation, it is concluded that the phone App page guide the design of the form of innovation; In the fifth chapter form of mobile phone APP to guide page design was discussed, and summarizes the phone APP to guide page design diversified forms of interaction, emotion, the development trend of humanization and points out that the APP design guide page of the form of opportunities and challenges coexist.Through a lot of case analysis to explore the APP to guide page design form, found the APP guide page design forms need to be from the original function display, turn to a higher level of lead, need stylist to analysis and find the potential demand of user,constantly optimize the APP page guide interface information, fully mobilize a emotional,increase user participation, promote the benign communication and development of product brands, to guide the page design forms which provides theoretical basis and make it better service in the mobile Internet products. |