Design And Implementation Of Video Ad Based On SSM Precise Delivery System

Film and television industry to develop steadily, the number of fans increased as the film continues to be released.Due to escalating number of fans and cost-effective of movie advertising,making most of companies or enterprises want to use the movie to promote their special products and services.thus there have various forms of advertisement on the movie.Accuracy and features interactive of movie advertisement.so it has a clear advantage in the advertising market.But at the same time movie ads also impact of internet advertising,making a large number of companies or enterprises are turning to internet advertising,In order to retain old customer and attract new customer to join,we had to redesign the precise movie advertising system.This paper strictly according to the software engineering process to develop the system. The video ad the present situation and the significance of the project for analysis,studied advertisement related concepts and related technology, full investigation to understand advertising cache management, advertising request, log management etc.requirements, the completion of the advertising film accurate put the system outline design and detailed design, using the data layer, business logic layer, layer three layer architecture to develop the system.The use of cache technology and SSM framework to achieve the three film precision advertising system. Ad requests management module is the core function module in this system, this module is mainly based on string match from advertising row list to obtain accurate advertisement, using user behavior feature analysis algorithm calculated the similarity between advertising and film, advertising on the high similarity of the film.Cache management module is responsible for storing the data required for advertising to the cache, but the log module record customer information and advertising audience watching movie information.