Food Category Micro Video Social Media Marketing Strategy

Social media dissemination way very much in line with the current social and cultural consumption characteristics, this new type of communication brings the traditional media can not match the communication effect, not only to attract more and more mobile end users but also for food micro video marketing provides a new train of thought.Under the premise of the development of social media, from the theoretical level to explore the gourmet class micro video development of new phenomena, new ideas, new methods, a detailed analysis of current our country food micro video marketing present situation, problems and development trend, the food category micro video industry long, healthy development has practical significance.This paper is divided into five parts. The introduction part is for the purpose of clear writing intentions, research value, summarize scholars of food micro video marketing and social media marketing of existing research results, and defines the key concepts. The second part of food micro video so far, with the development of marketing activities for carding, introduces the emergence and development of social media, expound the advantage of social media to food micro video marketing opportunities. In the third part, it selects the representative of social media platforms, combined with typical examples of analysis of variance. The fourth part is core part, focuses on the analysis of food under social media environment of micro video marketing case, pointed out the Before the society of media marketing strategy problems appeared in the process of implementation, and try to put forward some corresponding countermeasures. Finally, the paper put forward the producers to from the source to pay close attention to the quality of content, in micro video content produced by professional fine division of labor, pay attention to copyright issues, after the development of creative products, such as conclusion.