Sina Weibo And Tencent Micro Letter In The Publishing Industry The Application Of Marketing Research

The progress of the society, the development of The Times, from the media in the technology of the good momentum of development is more and more, it has become a big trend, book industry has been the strong shock and celebrated with challenge and opportunity. The emergence of weibo micro letter, make public access to a better and faster information channel, the marketing way also changed dramatically. So the press started in weibo micro letter. In such circumstances, how to better use weibo micro letter to the successful marketing become the urgent matter. Publishing industry is necessary to carry out the actual through the network marketing, the close social network for publishing marketing also has the vital role.In this paper, guangxi normal university press utopia brand in weibo micro letter actual marketing present situation carries on the analysis, using the method of sampling survey and content analysis, analysis of a certain number of weibo micro letter, at the same time combined with weibo micro letter inherent features and functions, to press, based on the actual situation, on the summary, finally puts forward practical Suggestions and countermeasures.