Investigation On Chinese Large Television Entertainment Investment

In recent years, "the vo ice of China" ?"Dad where to go"?"I am a singer" and "phenomenal-televisio n entertainment blockbuster show turned out, marking the Chinese broadcast TV entertainment program of large invest ment, high product ion o f" big t ime "has arrived. At present, China's TV entertainment programs in China is large at the TV screen in power, by virtue o f their squad and mature system o f copyright, unique st yle, sophist icated product ion, a strong development has beco me the focus o f the televisio n media chase, but how to promote capital operat ion of Chinese TV entertainment programs in large. Especially in the variet y show the flooding situat io n but not blind invest ment. Based on Chinese TV entertainment blockbuster show as the research object, using the theories and methods of co mmunicat ion studies, econo mics, system analysis and discussio n o f the Chinese TV entertainment show large invest ment environment, invest ment main body and investment patterns, invest ment benefit and other specific content, and proposed the corresponding measures and Countermeasures on the maximum benefit o f invest ment i n China's TV entertainment a large program.Through the research, this paper argues that the TV entertainment programs China large invest ment environment to the po lit ical environment, econo mic environment as a guide to based, social environment for the pow er and the techno log y environment; China TV entertainment program is a large investment fro m government financial support and po licy guidance, and to the capital o f the enterprise in China TV divisio n; large entertainment programs investment mode for the g overnment oriented invest ment pattern and investment market oriented mode, which the government oriented mode is mainly devoted to guide the televisio n entertainment program Chinese large invest ment through financial investment and fund, and market oriente d mode has three kinds, one is through advertising and the issue o f shares o f TV entertainment program is large, the second with the media cooperat ion in the establishment o f co mpany, the overall operation o f TV entertainment programs in large, the third is to use large entertainment program resources, extend the industrial chain;TV entertainment program China large invest ment includes not only the direct econo mic benefits brought by the rat ings and advert ising, also include indirect econo mic benefit, relat ed industries brought at the same t ime, through the disseminat ion of the mainstream o f social values and show humanit y certain social benefit; the current televisio n entertainment programs China large qualit y po licy risk, industry risk, industry development co mpet ition risk and external risks and risk, market ing risk, show the audience risk internal risk, therefore, the TV entertainment program invest ment countermeasures should be taken to prevent the large external risks and internal risk prevention measur es, in order to provide references for the improvement and perfect ion o f China's TV entertainment show large invest ment behavior.