Research On The Development And Strategy Of Sports Tourism Resources In Zhangye

With the continuous development of market economy,people's living standards are improving day by day,the income is increasing,the rich population is growing,and the concept of life has changed that the healthy concept has deeply rooted in people's minds.The mode of the recreation has also taken place fundamentally,which is no longer a simple running and sweating fixed in a range,but more is going out while fitness while sightseeing tourism.At the same time,people's attitude to tourism has also changed;the starting point is more practical and more affordable to pursue the benefit maximization.The advent of the information age has also made people be more willing to go out and see the outside world,to try different regions,cultures,customs and gourmet,etc.which is no longer traveling for people.At present,people are paying more and more attention to the healthy body,so the sports tourism is gradually recognized and accepted by people.Sports tourism is not only a new way of life that people like constantly,but also a powerful growth point to promote the development of the national economy.The National Tourism Administration estimated that the sports tourism industry in China is growing at an average annual rate of 30% or 40%.From this perspective,the development and utilization of the sports tourism's resources in Zhangye can improve the residents' quality of life and ornamental value.Scientific and effective development,management and good planning can not only promote Zhangye's rapidly economic development,but also create a good social value.As a tourist city,Zhangye is still in the early stage of development,and the sports tourism is also in its initial stage.Therefore,it has become the key point about how to effectively utilize Zhangye‘s sports tourism resources.The advantage of tourism resources in Zhangye can not only promotes the city's development of sports tourism and promote Zhangye's economic development,but also can propagate the sports' cultural environment and historical status in Zhangye.So it is inevitable to investigate and study sports tourism resources in Zhangye.This paper investigated and analyzed the present situation of sports tourism resources in Zhangye by the following research methods: comprehensive literature,field investigation,questionnaire investigation,expert interview and comprehensive analysis.The result shows that Zhangye is rich in tourism resources with distinctive characteristics which attract tourists from home and abroad,such as Danxia Geopark,long history and culture,Yugur nationality culture,etc.However,when we investigate the sports tourism resources in Zhangye,there are the following problems: the infrastructure construction needs to be improved,the development of sports tourism projects is relatively simple,the professional talents are scarce,the depth of the development in sports tourism resources is not enough,and the propaganda of the characteristic resources still need to be further strengthened and so on.Based on the actual situation of the development of sports tourism in Zhangye,this paper puts forward the following strategies: first,improve the urban residents' awareness and recognition to the sports tourism by great propaganda to build sports tourism cultural cities;second,increase the network cultural connotation around the region and strengthen the network construction of sports tourism;third,establish a sustainably developmental market of the sports tourism as well as strengthen the awareness of environmental protection of the sports tourism resources;forth,develop the regional cooperation and coordinate resources to realize the resource sharing.