Research On The Marketing Strategy Of Commercial Shooting Business Of BF Shooting Range

Mentiont shooting,Some people will think of the army and the police,some people will think of sports competition,some people will think of hunting,some people will think of entertainment.Shooting more and closer to ordinary people.Shooting is not only a military project and sports,is a kind of entertainment.With the 70 th anniversary of the victory of the celebration of the anti fascist war of a series of activities,especially September 3,China to commemorate the war of resistance against Japan the 70 th anniversary of the victory parade held a victory inspired all of the Chinese people's heart,make people interested in guns unprecedented strong.For the BF shooting range,this is a great opportunity of development.But at the same time also face challenges from different.Legal policy restrictions,so that a shooting range can not go blindly expand the scale of development road,only to the management to performance,from extensive management to specification,refinement,modernization and market-oriented management of change.Forced BF shooting range through research of marketing,find a breakthrough in the modern marketing theory approach.BF shooting range living in monopoly industry,with state-owned enterprise resource advantages,under the oppression of the situation in recent years,has gradually attach importance to the marketing role,began to change from waiting for tourists to take the initiative to attack the.Although the current operating status is relatively good,but with the development of marketization,exposed problems,especially marketing.If left unchecked,long-term development is not optimistic,therefore it is necessary to study the marketing strategy.Through access to relevant literature,using the method of qualitative analysis,the use of PEST analysis tools,the external environment of a shooting range were full investigation analysis,applied 4Ps marketing mix strategy from product,price,channel,promotion four aspects analyzes the facing a firing field marketing problems,and the shortage of marketing concept and marketing personnel find a shooting range.Aiming at the problem of BF shooting range,this paper on the basis of market segments,respectively,from the 4 aspects of product,price,channel and promotion of BF shooting range's marketing strategy improvement ideas.And the innovative mode of change in the business module of product classification,become market-oriented,re combination products according to market demand and suggestions.