Study On The Marketing Strategy Of Star Dreamworks

As the requirement of the state and society for talents quality enhances unceasingly,with the improvement of people's living standards,more and more parents hope the children through various forms of science education training to improve the quality of the children desire in growing.Children's science education and training industry more and more popular,and its type also is varied,such as dance class,performance class,painting class,scientific experimental classes,etc.,the parents sign up all kinds of training classes for the children.The focus of this article research object is Star Dreamworks,is a creation of their ability to cultivate children's for children 3-12 years of professional children's science education institutions.In the study of its market,marketing should be an important issue,the face of the fierce competition in the same industry,companies face cross regional sales,to develop chain business,First,the paper devised science the present marketing situation of the study,uses SWOT analysis method and Michael Porter's Five Forces Model analyzing internal and external environment and competitive environment,find out the problems existing in the current marketing strategy of the enterprise,and by using questionnaire way to analyze the cause of its existence.And then,according to the theory of the marketing mix proposed product,price,channel and promotion strategies of improvements.Finally to the effective implementation of the marketing strategy,and puts forward the safeguard measures.The purpose of this study is to solve a series of marketing problems of enterprise at present,and is conducive to rapid expansion and development.