| At present,the overall development level of China’s economy is in the middle stage of industrialization and is in the critical period of transition to service economy.This leads to the important role of sports industry as an important part of the tertiary industry in China’s national economic system.The top design,such as "on accelerating the development of China’s sports industry guidance","sports industry development" thirteen five "plan" have pointed out that the sports industry as China’s national economy today,the higher industrial relations and the most promising green low Industry,in the development of China’s national economy plays an important role in promoting China’s economic transformation and upgrading has a pivotal role in promoting.China’s large-scale sports service complex is located in various provinces and cities nationwide,sports service complex is the basis of sports industry,but also its important protection,large-scale sports service complex normal construction and development can be a good promotion of the health and sports The healthy development of the industry,for the city’s economic benefits and social benefits,so in recent years the development of large-scale sports service complex by the people’s attention.At present,the main function of China’s large-scale sports service complex is to undertake large-scale sports events both at home and abroad,and there is a serious problem in the daily operation after the race.This paper attempts to establish the basic theory system of the sports service complex,analyzes and explains the basic theoretical points such as the concept of the large-scale sports service complex,and then analyzes the successful operation of the large-scale sports service complex at home and abroad.The purpose is to point out that Large-scale sports service complex in the operation process of the existing problems,and strive to large-scale sports service complex how effective operation put forward feasible countermeasures and suggestions.This paper mainly uses the methods of literature review,expert interview,caseanalysis,logic analysis and content analysis to elaborate and study.First of all,from the theoretical aspects of large-scale sports service complex to elaborate,summed up the concept of large-scale sports service complex,characteristics,classification,function and theoretical sources.Through the analysis of the seven cases of successful operation at home and abroad,it is concluded that there are five main problems in the process of operation of large-scale sports complex in China: one is unreasonable layout;the second is the slow reform of the system The model is relatively simple;third is the development of intangible assets is not enough;Fourth,Fourth,the lack of professional sports service complex operation personnel;Fifth,the lack of preferential support,complex business burden and so on.Then,after summarizing the analysis,the paper puts forward the countermeasures to solve the operation and management of the sports service complex in our country,including six aspects: the layout of the scientific planning complex;the diversification of the management project and the model;fully digging the intangible assets of the complex;To explore and train operational management personnel;government policy support,comprehensive self-financing;according to local conditions,to carry out the characteristics of the road. |
