As a new type of occupation,the personal trainer appeared in the fitness market in China for only a short period of ten years,but it quickly became the main tool for the fitness club to obtain excess profits.Personal coaches,like private lawyers and private doctors,rely on the unique nature of their jobs to provide "one-to-one" personalized services to customers in need.However,too rapid development has created many problems that directly affect the sustainable development of the personal coaching industry.This study takes the quality of service of the personal trainer of Beijing One Way Weide Health Club as the research object,and adopts the literature data method,the questionnaire survey method,the mathematical statistics method and the field observation method.The investigation and analysis of the professional skills,professional knowledge,service awareness and service attitude of the personal trainer of the One Wayer Health Club in Beijing.The main purpose is to understand the development status of the personal trainer of Beijing Yiwei Weide Health Club,analyze the factors influencing the quality of personal trainer service,and provide theoretical support for the sustainable development of personal trainers in the health club.Its research points out:1 The service of female personal trainers is more satisfying to members and the quality of service is higher than that of male personal trainers.Because female personal trainers are very attentive to the members in the service process,they mainly include reminders before training,weather reminders of the day,and training.After the recovery supervision and greetings of the holidays,these additional services for female personal trainers are generally better than male personal trainers.2 The personal trainer’s qualifications,qualifications and participation in the competition directly affect the professionalism of the personal trainer.The higher the academic qualification,the higher level of qualification certification and the personal trainer who has achieved the ranking in the fitness competition can be Members provide more professional training programs and class quality.3 The amount of personal trainer’s class on the day,their role orientation,and reliability directly affect the quality of some of the additional services provided to the members.The large number of classes on the day and the limited energy of the personal trainer will serve the last few members.There are omissions;personal trainers recognize the nature of their industry,and promises to honor members on time,will have a significant impact on the service feelings of members.suggestions below:1 Personal trainers should regularly go out for training,continuously improve their service capabilities,and provide better service for members.2 Personal coaches should clearly understand that fitness is a service industry.Although professional training for members is the most basic,other additional services are also essential.3 Health clubs should establish service-related management regulations so that some basic services are no longer accomplished by personal trainers.Instead,they are rigidly stipulated.This can guarantee the quality of personal trainer services and gradually affect the long-term benefits of the club. |