| With the rapid development of Fuzhou’s tourism industry,tourism based tourism has been unable to meet the needs of tourists,thus giving birth to a diversified tourism.Dashng tourism zone as a natural scenic area recently from Fuzhou,its rich tourism resources.But in sports tourism product development,there are many problems such as low utilization of resources and unclear direction of product development.This article uses the literature method,investigation method,SWTO analysis method,questionnaire survey method,mathematical statistics and other research methods to illustrate the value of dashng sports tourism.Through the guidance of dashng sports tourism product development direction of related theories,analysis of dashng regional sports tourism product development status quo and existing problems,using SWTO analysis method,analysis of dashng sports tourism product resources;secondly,from dashng sports tourists behavior,empirical research and analysis,research of dashng sports tourists basic information survey and Tourism of dashng sports tourism product satisfaction and potential demand.Through factor analysis,sports tourists participate in sports tourism motivation,combined with the survey results and analysis data,draw the following conclusions:1.Dashng superior geographical conditions,abundant resources,development of sports tourism products more,larger space,especially the exploration of sports tourism products of forest type.According to the analysis of sports tourists’ behavior characteristics,sports tourists are more involved in stimulating and challenging sports tourism products.It is conducive to adventure,rafting,mountaineering,orienteering,through the jungle and other adventure sports tourism products.But the existing dashng sports tourism products also exist in the development of products supporting facilities is not perfect,the lack of demand orientation of each age class of tourists and other issues is not clear.2.Through the questionnaire sample of dashng Sports Tourists Behavior Characteristics Analysis of youth groups is dashng sports tourism group to constitute part of the total proportion of 80.6%;educated sports tourists mostly,the total proportion of 80.7%.The profession composition is widespread,mainly concentrates in the enterprise,the personnel,the education staff,the student proportion to be more,their sports traveling demand presents the unceasing growth tendency.3.Through the descriptive analysis of dashng sports tourism products overall satisfaction rate is low,the sports tourist of dashng existing sports tourism product development with only 3.1%of dashng sports tourism product satisfaction;32.6%of respondents of dashng existing sports tourism products are not satisfied or less satisfied;59.4%sports tourists holding medium the evaluation of satisfaction of dashng sports tourism.The homogeneity of variance test results,evaluation of dashngsports tourism sports tourism products overall satisfaction is not very high.But because of the sportstourism sports tourism products on the choice of the differences between dashng,sports tourism products with good room for improvement in the development.4.The impact of tourism motivation dashng sports tourists demand factor analysis,data display of dashng sports tourist motivation can be divided into 5 types:social demand,promotion,new,extraordinary and special demand,brand culture development,leisure and health needs.Among them,sports tourists pay more attention to the brand effect and popularity of sports tourism products. |
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