Study On The Develop Characteristic And Sustainable Development Of Campus Football In Communication University Of China

In recent years,China's campus football has made remarkable achievements,but also faced with many challenges,the school football characteristics of the school "not special" situation is more prominent,the development of campus football long way to go.This paper takes the research of China Communication University as a case study,and uses the methods of literature,expert interview,questionnaire,mathematical statistics and logic analysis to understand the characteristics of Chinese football campus football at present,and deeply analyze the impact of Chinese media And to explore the countermeasures of the sustainable development of campus football,and provide some reference for the better development of campus football in China Communication University.At the same time,the problems in the development of campus football in China Media University may be the common problem in the development of campus football at present stage,and provide some reference for the development of campus football in other colleges and universities.Through the study,the following basic conclusions are obtained:1.China Communication University,relying on its owndissemination of the advantages of football in the campus has formed a certain characteristics.In the traditional media,by the students to form a professional broadcast team live football tournament,set up in the radio station special sports section,reported football and related activities;in the new media,pay attention to the use of mobile TV station this new media form,social platform to carry out Campus football promotion.2.China University of Communication in the campus football to attach great importance to the star role model,in the campus football to form a feature.Through the formation of the "wide courtyard cup"football team,invited some star alumni by shooting micro-video,invited football commentators held special lectures and other means to promote campus football,through the role of the star model to improve college students on campus football interest of.3.Iimportance to the construction of campus football culture,focus on creating football characteristics,with a variety of football events as a carrier and platform,has created a distinctive humanistic spirit of the humanities."Guangyuan Cup" football tradition has become a kind of heritage,is a symbol of the unity of the people forge ahead,has become an important part of the school spirit,the rich cultural atmosphere of the campus has important significance.4.Communication university of China,based on the reality of the school,makes full use of its advantage on media to promote the spread of football movement and the star effect to encourage student to take part in football sports.The method which creates a good atmosphere in campus through the platform of sport events is worth other schools to learn from.It is suggested that universities should base their actual situation on the development of football in the future,make full use of all available means and methods,promote the construction of campus football features to develop the campus football.