Research On The Innovative Business Model Of Online Children's Programming Education

Since 2014,the UK has included programming as a compulsory course in each school.Many government administrators and educators worldwide are promoting children programming education in order to better adapt children to the needs of the information age.At the same time,there emerge a number of online children's programming companies at home and abroad.With a broad marketing prospect,children's programming education grabs extensive attention in the education industry.As children's programming is a relatively new industry,relevant articles are rather scarce,most of which are analysis on curriculum design and evaluations on pedagogic effectiveness from the perspective of pedagogy.Very few of them study business models.Compared with the traditional offline teaching,online teaching breaks time and space restrictions,saves the cost and explores potential markets.The present study compares and analyzes various business models and data of online children's programming education through the methods of literature review,investigation,case study,empirical research and so on.The purpose is to explore the innovative business models of online children's programming and test its feasibility through practice.First of all,through a large number of industry reports and literature,the author reveals the market background,research status quo and research features of online children's programming education at home and abroad.Secondly,strategic analysis is carried out through the use of PEST analysis,five force model,STP and other analytical tools.Through combined use of literature and product experience,four mainstream business models of the online children's programming education industry are summed up,namely,live 1V1 model,O2 O model,game software model and hardware sales model.The successful cases of each business model are analyzed to spot the key to their success.Thirdly,by evaluating the external factors and competitive factors,the innovative business model of the BC online children's programming education project are put forward with its nine key elements generated against the commercial canvas,and its marketing model decomposed by the use of 4P combined strategy.Finally,the innovative business model design is put into practice.Through the BC project's actual operating data,the author confirms the feasibility of this innovative business model,spots the existing problems and proposes suggestions for improvement.The innovation of this paper lies in the systematic analysis on the business models and key factors affecting enterprise development through the extensive collection of online children's programming education materials at home and abroad so as to put forward the innovative business model theory and verify its feasibility.The whole process involves finding correlation from phenomenon,making conclusions from correlation,and empirical verification based on conclusions.The study not only explores new theoretical domains for online children's programming business model analysis,but also provides reference for commercial practice in this field.