Research On The Carrier Of Ideological And Political Education In New Media Era

In the 21 st century,the new technology has promoted human into a new era---the new media era.New media have multiple features like high degree of digital,strong instant messaging features,multi-directional interactive,rich content and various forms.These characteristics attract college students,change the environment and impact on the main carrier of ideological and political education.Under the impact,the main education carriers appeared to be less attractive,low participation,no strong effectiveness and no interesting.Therefore,it is urgent to study the phenomenon of the new media impact on the carriers,and to use new media to develop and innovate the carriers of ideological and political education in colleges and universities.This paper is viewed on the new media,based on domestic and foreign research results,and analyzed on the influence of new media technology on the carrier of ideological and political education.Meanwhile,Marxist practical view and epistemology,modern education and teaching theory,and the media theory of Mc Luhan are theoretical basis.Moreover,based on the actual investigation,this paper reveals the problems existing in the main carrier of ideological and political education in colleges and universities analyzes the causes,according to the ideological and political education environment changes requirement,carrier’s own development requirement and enhance the effectiveness requirement,put forward four principles.There are the combination of inheritance and development,the combination of humanities and science,the combination of diversity and system,the combination of virtual and reality.After understanding these principles,this paper puts forward the strategies of developing and innovating the carrier of ideological and political education in colleges and universities from three aspects: strengthening the carrier of ideological and political education,improving the carrier of ideological and political education and enriching the new media carrier of ideological and political education,then from rules and regulations,team technology,material resources these three aspects to advance safeguards.The arrival of the new media era has provided a bright future for the development of the ideological and political education carrier in colleges and universities,but also poses a severe challenge.How to meet the challenges,to bright prospects,in the complex education environment,effectively play the ideological and political education carrier,is the important topic of ideological and political education in colleges and universities.Therefore,this study has a distinct epoch and practical significance.