Research On The Marketing Strategy Of "Accounting Course" In QX Training School

With the development of our country's economy,the responsibility of the accounting personnel to trace the more rigorous,more and more attention to the accounting knowledge.From this to "accounting course" marketing strategy research has provided great value.Found in the literature,the current academic research on the marketing strategy of Accounting Courses "is very small,and specific to the Changchun private educational institutions" Accounting Courses "marketing strategy is less.Therefore,from this point of view,whether it is to "Accounting Courses" marketing strategy research or Changchun city private educational institutions marketing strategy research has certain theoretical significance and practical significanceThis research mainly through questionnaires and face-to-face interviews with a combination of fantasy,for the training school "Accounting Courses" development and marketing status of the investigation,summary and analysis,to find the idea training school "Accounting Courses" marketing problems,putting forward the marketing strategies to solve these problems,hope to establish a fantasy training school "Accounting Courses" brand,and a set of courses,price,channel and promotion strategy.I carry out investigation and research from three angles.First,to investigate the degree of customer understanding of the accounting certificate,understand the way.Understanding of training institutions and the key points of selection of training institutions.Two is a survey of some colleges and universities by the way of interview and questionnaire.Understand the content of the curriculum,the content of the course and whether it is in line with the actual work needs.The three is to investigate the enterprise by means of interview and questionnaire.To understand the specific requirements of the accounting person.Through the investigation and study found that students understand the accounting certificate is relatively more,and mainly through the teacher and public lectures to understand the qualification certificates and training institutions.In the course of the university curriculum is not taking into account the needs of students,did not set the qualification examination courses.In an interview with the enterprise,it is found that this year's college students have practical experience,and the enterprises need to be able to work directly into a hand accounting.There is no time for students in learning.Let the training school found the key point out the development of the new curriculum.In a word,through the study of the two aspects of theory and practice,analyzing the existing idea of training school "Accounting Courses" marketing strategy problems,and put forward the corresponding marketing suggestions,hoping to help the development of private institutions accounting "Accounting Courses"...