| Marketization,commercialization,specialization have gradually been the main operation mode and goals of present large international events.Building up international brand for Nignbo international tennis events according to market rules and standards,contributing to the popularization and improvement of tennis.Setting up a platform of promoting the opening up and economic,cultural exchanges in Ningbo,What is more,Enhancing the tennis movement and reputation.It will add up a powerful diplomatic card to Ningbo.This aticle take Ningbo international tennis tournament as research object,using the method of literature,field survey and expert interviews and other research methods,analysis of operation mode,operation elements of the international tennis tournament in Ningbo City,and puts forward some suggestions on the development of events.1.government-led,commercial operation constitute the operation mode of Yinzhou tennis event.The main body of event operation is government sector,operation mechanism is Semi market mechanism2.the unreasonable question in practice owing to the exploration stage in Marketization,commercialization,specialization: unreasonable event revenue;contradiction between event system and tennis profession;the insufficient cooperation among event,sponsors,media.3.The operating factors of Ningbo international tennis tournament: the race attribute,human resources,logistics support,information communication,budget control,marketing,competition organization,risk law and other external factors4.the operation strategy of Ningbo international tennis tournament include: brand building,network marketing,marketing.the main features of the brand is to create a series of events,to create event characteristics and shape the brand image of the international tennis tournament in Ningbo,with the help of sponsorship marketingto make brand promotion,enhance brand value.The network marketing is refers to the Ningbo international tennis tournament make best use of the powerful network dissemination platform,carrying on the ticket sale,the competition propaganda,in order to expand the target population,enhance the competition influence.Marketing is mainly refers to in the promotion of multimedia partners,the event can achieve a strong exposure rate,resulting in a certain commercial value. |
