Study On The Virtual Community Culture Of "World Of Warcraft" Fans

In world of warcraft game fans as the research object,select fans to build virtual community culture "national geographic website" azeroth(NGA)as the place of study.To explore the relationship between fan culture and virtual culture community in the online activities and phenomena of the fan culture.On the research methods in this paper,using the online observation and questionnaire interview of qualitative research methods,through online observation of world of warcraft fans in self-built virtual culture in the community activities,depth analysis of its fans culture,and from the perspective of communication studies the cultural activities of the meaning behind it.Second,through the depth of world of warcraft fans to talk,to the fans themselves thought activity and mental emotion in the network activities,explore fan group virtual space rendezvous "community consciousness" of related concepts and theoretical support,the so-called "community consciousness" is refers to the members of the community attachment and sense of belonging in the community.In this article by "the national geographic website" azeroth(NGA)as an example,discusses what is world of warcraft fans for cultural activities to promote community consciousness,so as to make the "national geographic website" azeroth(NGA)from an interactive network platform of information sharing and fans into a large virtual community.This article from the game itself with the fans is analyzed respectively in the game world of warcraft fans and cultural exchange of emotions and identity change,through the interpretation theory of "collective memory" world of warcraft fans is how to form a culture group and establish and maintain their virtual culture of the community.World of warcraft fans to create virtual community culture in the process of creation and development with other cultural groups,and communities have significant differences,because fans group culture and group identity the uniqueness of this group in the social life at the same time have their own respective identity and life,fan identity is not widely recognized,which makes the world of warcraft fans gathered on the Internet to find their own identity.Identity is not a short process,world of warcraft fans continue to pursue and communication,virtual community culture brings stability and development,and gradually become fans of the platform of the identity and cultural activities.This article also thinks the world of warcraft fans enthusiasm for the game itself will change,after a long evolution,game content is no longer the only fans discussion and popular topics,world of warcraft has become fans of spiritual homeland,fans in this sharing experience,emotion,interaction and create a new cultural products,coupled with the strict management,to further improve the virtual community structure,greatly increase its stability,reduces the uncertainty of the fans in virtual community quality and liquidity,and to the further development of world of warcraft fans culture play a huge role.The study of the virtual community of world of warcraft fans is of great significance to the study of other virtual communities and the cultural construction of real communities.