A Study On The Temporal And Spatial Characteristics Of Xi'an Residents' Consumption Behavior From The Perspective Of Feminist Geography Facilities

With the further development of social economy and the further promotion of civilization,the social,economic and political status of women has been significantly improved.At the same time,infiltration of modernism and humanism has become a hot research topic of power and equality of human geography,new cultural geography,along with the rise of women began to focus on the problem of women as a special consumer group,a fee consumer psychology and consumer behavior is different from other social consumer groups.As the main participating group of consumer space,the influence of women's consumption is also increasing.With the continuous development of women's rights movement,the role of women in consumption has gradually attracted the attention of sociologists and geographers.The temporal and spatial characteristics of urban female residents in consumer behavior need to be further studied.The consumer behavior is women's own needs,but also the female housework to continue,therefore,for the study of female consumer behavior and the differences in time and space,can reveal women's family gender division of labor,city commercial activities of the feminine phenomenon.In this paper,starting from the time difference of female consumption and spatial characteristics and its difference in small scale space and different levels of female consumer behavior,the integrated use of literature analysis and case analysis,through participant observation and non participant observation data were collected in typical large shopping center of Xi'an SEG international shopping center as a case the analysis of consumer behavior,feminist geography from the perspective of thecharacterization of the cultural significance of female analysis on consumption special cognition and demand,and provide ideas for the construction of a harmonious environment of gender equality.Research shows that,with the extension and conversion between individual multiple identities of family activities,city women gives space the significance of consumption is different,its activities to break the boundaries of public and private spaces,leading to public space private,fragmentation and rheology,the realization of consumer space recognition and transformation.There are also differences in the spatial structure of female consumer behavior.With the increase of income,the limitation of time and space of female residents has been weakened.Female consumer shopping activities are still subject to greater spatial restrictions,gathering in the range of 4km away from home.At the same time,the center of the city more attractive to women,because women more residents engaged in related service industry and employment work,mostly concentrated in the city center;the two is because women tend to live in the central area of the public service facilities more perfect.At the same time,the female consumer demand internal space also exists difference,consider the traditional planning idea of "women" to "consider changing internal differences of women thought,pay attention to diverse characteristics and needs of women,the realization of people-oriented science"".Urban planners and consumers?the designer should consider the space charge of female consumer space and privacy,interactive and other needs,aesthetic standards and focus on women's cognitive psychology different from men,in order to achieve gender equality space to use the power and complete liberation.