Online Education Enterprise Data User Management

With rapid popularization of the Internet and the maturity of data processing technology,more and more industries start to develop data management capability,as it is highly recognized that advanced business data analysis will bring in differentiated competitive value,improve business efficiency and increase customer value.In big data era,marketing planner,internal product management,customer management,business owners and operators start to pay attention to data management,which has become an essential part of modern enterprise management.HJ,an internet education company,is also actively transforming into a data driven company.Some business management issues emerge in the transforming process.The thesis focuses on data-driven user management system in HJ,discusses the issues and the corresponding solutions.The research methods used in the thesis includes literature research,quantitative analysis,and related management methods.The content of the thesis is as follows,Firstly,we describe the current state of HJ data-driven user management and analyze the emerging issues rigorously with constraint theory based management method.We use UDE and CRT map to identify the most important constraint factors: data management platform,and missing of data analytic platform.Secondly,we performed the necessity and feasibility analysis of the implementation of data management system.Based on the feasibility analysis,we discuss the logical framework of the data management system and the core elements within.We also propose the data management process and data management methods.Finally,we solve two issues based on the implementation.Based on AARRR user analytic model and Boston Matrix management theory,we analysis the new user development issues for HJ,provide the decision support and propose the corresponding management decision.Based on ABC analytic management theory we analyze the problem of incensement of the customer value,provide the decision support and propose the corresponding management decision.The entire framework of the thesis is to rigorously analyze the outstanding problems with the constraint theory,find the key factors,build the IT management system,build the logical framework of the data-driven user management system.Within the framework,we analyze the outstanding problems,and ultimately make management decisions and build implementation of the decision-making model.The whole process of data-driven user management is the process of problem analysis as well as the process of redeployment of resources and funds.