The Research On University Students’ Identification To Chinese Excellent Traditional Culture In New Media Time

The development of culture is the process of constant adjustment between historical tradition and time spirit. Chinese excellent traditional culture has a long history, and it also has a great impact on our national spirit. At present, to develop a strong socialist culture in China, cultivate and act the socialist core values, we must absorb nutrients from Chinese excellent traditional culture, and accelerate the society construction by our pride and confidence to national culture. University students are the successors of socialism, and learning Chinese excellent traditional culture deeply and cultivating confidence to national culture are the important courses in college time. With the development of cultural diversity and information network, university students’ identification to traditional culture shows a weakening tendency. If it was left untreated,it must cause the culture fault phenomenon between contemporary university students.University is a period of time for students when they have strong plasticity. During that period of time, the aspects of university students such as cognitive state, feelings ascription, behavioral pattern are not mature. So in the new time, improving university students’ identification to excellent traditional culture and achieving universal education of it by new media have a great impact on improving university students’ comprehensive quality, practicing socialist core values better and promoting the development of society. It’s not only a question of theory, but also a question of reality.And it’s also the purpose of this paper and a realistic problem that we try to solve.Therefore, this article will analysis and discuss it from the following parts.The first part briefly address the background and meaning of this research, as well as domestic and foreign present situation, research approach and the difficulties.The second part is about the basic theory of this thesis. It carries on the elaboration to the relevant concepts to make us learn the kind, connotation and feature of new media, and it summarize the relevant concept of culture identity and connotation and feature of Chinese excellent traditional culture.The third part is a connecting link between the preceding and the following. It elaborates the theoretical significance of this research and briefly introduces the important meaning of improving university students’ identification to excellent traditional culture in new media time. It consists of 3 aspects including improving the development of excellent traditional culture, improving the ideological and political education work and full-scale development of university students.The forth part is the difficult part of this thesis. It investigates and analyses the university students’ identification to the Chinese excellent traditional culture in new media time through the way of questionnaire survey. Realize the realistic question and analysis the causing reason why university students’ identification to excellent traditional culture is weakening.The fifth part is the key part of this thesis. It mainly discusses the implementation strategy of improving university students’ identification to the excellent traditional culture by new media. It first introduces the important meaning for university students to inherit and develop excellent traditional culture, analysis the advantages and disadvantages of using new media to spread it, and addressing that university students are the important power. Then it concludes the way to improve university students’ identification to excellent traditional culture in new media time. The purpose of this paper is to provide advice for education administrative department to carry out work about university students’ cultural identification in new media time.