The Study On Brand Construction And Communication Content Of Global Sport Organizations Websites

In recent years,with the fast development of undertakings of physical and sports culture,diverse countries around the world are increasing investment into sports,and at the same time public sports consciousness also has been increasingly enhanced.Sports organizations are playing a far more important role in sports.Under the new media environment,sports organizations pay much more attention to construct their own websites to extend their social influence and to achieve the aims of creating their own good image.Global "pyramid" structure of international sports organizations websites has been formed,and all kind levels sports organizations in China are establishing their websites.There is a huge difference between China sports organizations and foreign sports organizations in brand influence and communication content.There faces many problems in the development of sports organizations website nowadays,especially in communicating sports information.The previous study of sports organizations websites is pretty poor and limited,and these researches tend to explain them from a single point of view.This article will mainly research the development of domestic and international sports organization website from three aspects.First of all,this thesis clarifies the definition of sports organization website,and analyzes its importance.Through the global Alexa ranking and website registration time,this thesis introduces the development of foreign sports organization website,and from the angles of brand building and content communication,elaborates IOC website-the highest and oldest website of Alexa.Secondly,this thesis introduces the development of our country sports organization’s websites,and compares them with foreign sports organizations websites in communication strategy of responding to global sporting events.Finally,this thesis tries to find out the current level of the development of our country sports organizations websites,and proposes problems and measures of tackling them.