Network Catchwords Influence On Ideological And Political Education Of College Students And Measures

Language is the carrier of culture. Throughout the ancient and modern society, the development of each language is the epitome of human social history, which can make every individual learn the value and ideas implied and expressed under the language, in the constant influence of language and in the mutual communication each other. And it also help people learn its essence and remove its vulgarness, which has important educational significance. The network catchwords carries the ideological and political education of college students. Colleges and universities can strengthen the attractiveness of ideological and political education by enhancing the norms and guidance of network catchwords, and then heighten their effectiveness and the educational role of culture.The purpose of this paper is to fully tap the function of ideological and political education so as to enhance the effectiveness of ideological and political education by analyzing the influence of network catchwords on the ideological and political education of college students. Through the general understanding of ancient and modern network catchwords, from the sociological point of view, the network catchwords' connotation and category are interpreted. According to the connotation and classification of the network catchwords, it clarifies its characteristics and provides theoretical support for the impact of network catchwords on the ideological and political education of college students.According to the type,characteristics and positive effects of the network catchwords,it is concluded that the network catchwords is the carrier of ideological and political education, which can present the rich content of ideological and political education,create a good situation of ideological and political education, strengthen the effect of ideological and political education, make a difference in value orientation, emotional sublimation, code of conduct, identity, ideological and political education.However, there are some discourse gaps between college students and college students, between ideological and political educators and college students, so that ideological and political educators are faced with dilemma in ideological understanding,planning and implementation, organizational participation, management mechanism,network environment and so on. In addition, the college students with low cognition and blind group psychology are easily influenced by the popularity of complicated network catchwords, which also includes the wrong one-sided values, so the ideological and political Educational function of network catchwords is difficult to carried out effectively.In view of the current plight of college students' ideological and political education caused by network catchwords, it is necessary to rationally choose the network catchwords in the mix process of network catchwords into ideological and political education, and to carry out educational work by earnestly using the power of the Internet users and introducing examples close to life. For the ideological and political educators in colleges and universities, they should maintain a high degree of concern about the network catchwords, grasp the social mentality mapped in network pop language, so as to help students learn the network catchwords correctly, to achieve its educational significance, and fully show the ideological and political education function of network catchwords.