Research On SWOT Analysis Of The Sustainable Development Of High-level Track And Field Sports Teams In Common Colleges And Universities Of Heilongjiang Province

The high-level sports teams in common universities is a significant way to realize the goals of cultivating competitive sports talents for our country. Track and field as the best indicator of the ability of human movement has been the most important part of the athletics sports. The track and field high-level sports teams has a realistic significance to train the reserve personnel of national athletics and to achieve the goals of school sports. The methods of literature, questionnaire, expert interview, mathematical statistics, logical analysis and other research methods had been used. The purpose is to explore the present situation of the track and field high-level sports teams in common colleges and universities in Heilongjiang Province, find out the present issues and influencing factors, analyze the strengths,weaknesses, opportunities and risks of its future development with the SWOT matrix analysis.On this basis,put forward to play the advantages,reverse the disadvantages,seize the opportunities and avoid the risks. Accordingly we can enhance the overall strength and promote the development of sports in Heilongjiang Province. The results have showed that :inadequate funding, poor training, learning and living conditions, and insufficient enrollments were the weaknesses of Heilongjiang Colleges’ Track and Field High-Level Sports Teams;while longstanding conflicts between learning and training, fewer race opportunities, such problems as insufficient market development, student management system vulnerabilities were the main factors threatening its development, in view of this, the following measures should be taken to promote its healthy and sustainable development:First, the multi-channel training and selection of the athletics reserve personnel in the common universities of Heilongjiang Province.Second,strengthen the construction of the university in athletics teachers.Third, develop a diversified funding structure of high-level sports teams.Fourth, strengthen the enrollment management and ideological education.Fifth,pay a special attention to the scientific training and the quality of learning.Sixth, improve the competition management system.Seventh, reform the form of education and take cooperation with local sports bureau.Eighth, establish the training quality evaluation system and improve the scientific level of training.