| The funding of sports events is one of the basic factors of the rise and development of sports market.The injection of funds has a direct impact on the smooth and perfect sports events.Since the first ten years to carry out comprehensive cooperation with ASEAN Chinese(2004-2013),in China government and Guangxi government and organization's efforts,Guangxi sports communication activities of the full development,between the two sides in various fields of cooperation is deepening,communication is very close.At the same time,in recent years,Guangxi dragon lion sports long-term in the folk sports activities carried out from a start toward scientific,institutionalization,standardization,internationalization of the track,a certain social characteristics and effect of competitive sports.However,with the continuous development of Guangxi dragon and lion dance competition and capital into the serious shortage of contradictions have become increasingly prominent,only relying on a single capital injection has been unable to maintain the need of the development of Guangxi dragon and lion dance events,explore diversified channels of capital injection has become an inevitable choice.This paper adopts literature data method,interview method,on-the-spot investigation method and logic analysis,think and sort out the actual situation in Guangxi in recent three years,the dragon lion race capital injection,in summing up the diversified capital injection based on the actual situation of Guangxi dragon lion sports event,the analysis of the current Guangxi lion contest capital injection problems in the presence of and reason,on this basis,through access to information from economics and marketing perspective on the concept,the dragon lion sponsored the present status and existing problems,the feasibility and other aspects of the corresponding theoretical basis for the improvement of Guangxi dragon and lion sponsorship,proposes the Guangxi lion contest capital diversification strategy.The main points are as follows:First,Guangxi dragon and lion dance competition capital diversification means providing financial support to the event organizers in kind or in the form of funding,through to the Guangxi held the dragon lion contest capital sources,distribution and use of funds,funds achievement analysis.I found Guangxi dragon race capital injection multiplexexistence single way,a limited amount of money,attract sponsorship issues difficult,unreasonable operation,low efficiency,lack of long-term management mechanism,eventually leading to sponsor enthusiasm is not high the dragon lion event sponsorship,so money is a lot of defects.Second,Guangxi dragon and lion dance competition capital into feasible conditions of diversification(1)the rapid development of sports industry,sports industry.dragon lion(2)strong business opportunities in the era of economic development opportunity,the opportunity to expand the cooperation competition of dragon and lion(3)strong advantage and cultural atmosphere of the regional location of the dragon and lion dance competition form frequently diversity(4)mass based boguang,dragon and lion dance contest to raise capital multiple path expansion(5)dragon lion contest events in nature,capital investment growth trend.Third,according to the diversified research should adopt the following strategy of Guangxi dragon and lion dance competition capital injection:(1)the optimization of government management functions,the realization of capital injection efficiency of application(2)improve the talent system,the rational use of capital injection(3)to promote the intermediary,expand the Dragon Lion contest market(4)to strengthen the characteristics of propaganda.Set up the dragon and lion dance contest brand(5)to strengthen capital cognition,strengthen the consciousness of using capital injection... |
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