Study On The Marketing Strategy Of C Basic Education Online School

As known as the fourth industrial revolution of the Internet + is to prehistorical powers innovation and overturn the development of various industries,as a product of the age of the Internet,online education in order to solve the problems of the copy,high quality education resources sharing provides a possible,to promote personalized education also has the inherent advantage.K12 online education is a good place to be in the future,with a huge influx of investment and a lot of market attention.With the application of new technologies,the industry is rapidly implementing industry innovation and development.The state's emphasis on the basic education and strong support have made the development of the K12 online education strong.The economy is in transition,and capital and government are looking for new sources of economic growth,and K12 online education is a potential field.C basic education online school based education is a typical remote pioneer,after 16 years of development,it has accumulated a lot of advantages and experience,but with the vigorous development of the K12 online education industry,all kinds of new technology application and marketing innovation emerge in endlessly,C basic education online school facing the marketing problem,such as orientation,marketing innovation,pricing needs to be perfect,channels of a single problem,organizational issues,this article through to C basic education online school of marketing environment,including internal environment,gives a detailed analysis of macro environment and industry environment,the system combed the existing problems and the causes of its marketing strategy,both historical limitations,and have their own development mode,and from positioning,product,price,promotion,channel etc.Put forward the optimization measures of its marketing strategy and safeguard measures.Current K12 online education industry is still in the development,basic education net C correction in accordance with a net education such a universal law,at the same time also has its own unique development path,its marketing strategyresearch,hope to C basic education online school development to provide some reference,can also provide some references for the current industry enterprise marketing problem solving,and it is on the validation and development of marketing theory.