Research On The Development Characteristics Of NBA League

Under the guidance document of "about speed up the development of sports industry,promote the sports consumption of the several opinions",under the background of football gets to national strategic level,professional sports gets more and more attention by people.At present,professional sports reform of China in key period,direct at the difficulties and problems in reform process,professional sports league of Europe,American powers run successfully,provides us many helps for experience and lessons.In this paper,take the most influential brand league-NBA as a case study object,Based on the theory of modern enterprises,perspective of entrepreneurs,Using of logic analysis and empirical research methods etc,the essence of NBA league features,operation and development pattern characteristics for system analysis,conclusions as follows: 1.Through summary of literatures found: NBA league is the most specification,influential and brand effect of the professional sports alliance in the world.To explore the professional sports reform path with Chinese characteristics has a typical representative.2.Characteristics of the times:laissez-faire stage of NBA league(1898-1945):give priority to with free development regional alliance,number of born team is more dissolution frequently,out of order,competition is disorder,lack of vitality;period of spontaneous ascension(1946-1976):Alliance scale expansion is frequent,competition turned to order and the oligarchs gradually,stronger restoring force;period of thriving rise(1977-1990):Alliance scale continued to expand,with competition is more order,towards to stable;period of global integration(1990-):Alliance scale tends to be stable,competition is balanced and orderly,monopoly development.3.The NBA league has team,collaboration production,organization cohesive characteristics etc;dual nature of cooperation production and contract transaction,the essence is a kind of cohesive organization with human capital and non-human capital rights trading.4.characteristics of operation: The presidents have an university degree,reflects the basic quality of "entrepreneurs" : innovation,heroism spirit etc.players mainly come from NCAA,draft ratio showed a trend of increase-falling-balanced development;average age was relative equilibrium,average height,weight and Mr Index showed increasing trend;the market of public and intercollegiate basketball was booming;Ticket market was prosperity,reflect the service;Media market was flourishing,highlight cooperative;Globalizationdevelopment,scheduling,diversity and innovative,reveal affective;the core product is a kind of service,has characteristics of non-static joint products,body interoperability,surplus of interest etc.5.Characteristics of development model:business model:property contracts as the link,by local single ticket management-oriented television broadcast rights,naming rights or merchandise business expending,a full range of personalized services leading international diversification;management model:combining horizontal and vertical integration as the main body of the coordination way;profit model: localization and single tickets income-tickets and other diversified income coexist-income of intangible assets and brand multiplier effect is increasing gradually;governance model: shareholders as the leading factor,multivariate total body,revenue sharing.