The Research On The Cause Of CBA Fan Mass Incident And Consensus Guidance

With the continuous strengthening of the professionalism of CBA,more and more high-level foreign players,CBA becomes more and more worth seeing.After 20 years of continuous exploration and reform,Chinese basketball hauls back the attention of fans with its enhancement in league brand competency.Fans are the main part off the basketball court.There are numerous cases of confliction in fans.It extremely damages the league image.Based on the relevant theory of aggregation behavior,the author analyzes the main cause of fan mass incident in recent five years in this paper,and analyzes the mass media 's influence to the consensus guidance,mass incident according to the different participants.The influence of the mass media's ability to guide the public,regulate the behavior of fans and offer ideas and suggestions for promoting a healthy development of the CBA league.The study found that:The reason for CBA fans group events are diverse;The phenomenon of women's participation in fan groups events is beginning to emerge;In different stages of fan group events,The effect of public opinion guidance is different;Some media lack of objectivity in fans group events reporting;After the fans group event,the CBA League Manager failed to respond promptly and effectively.