| The demanding of innovative human force has become an obvious trend with the development of Globalization in China since China became a member of WTO.As a foundation of cultivate talent,children’s education industry can’t shirk the mission and responsibility。As a children’s educational institution,HFD’s educational philosophy is very unique,which injects fresh blood into our children’s education industry.Current children’s education industry is in one of the largest in the history of reform period,whether public or private children’s educational institutions are faced with their profound changes,the opportunities and challenges coexist.This paper research HFD children’s educational institution.Firstly,this paper use PEST analysis and Porter’s five-force analysis to study the macro environment and competitive environment of Chinese children’s education market;Secondly,it analyzes the internal development of HFD school from the aspects of organization,human resources and core education philosophy;Thirdly,the SWOT analysis method is used to analyze the advantages,disadvantages,opportunities and threats of the HFD school market in China,and it is clear that the SO growth strategy is the best choice for the HFD school market in China;Fourth,according to the analysis results,this paper make the strategic objectives of HFD school market development in China,and make a detail planning from the human resources,service management,marketing three aspects;Fifth,in order to ensure the smooth implementation of the HFD school’s Chinese market development strategy,this paper put forward five corresponding safeguard measures. |