Research And Assessment On The Public Opinions About Colleges And Universities In The Era Of Internet

With the rapid development of Internet technologies and Internet-related industries,the Internet has gradually developed itself into an important channel of daily shopping,various entertainment and effective communication.On the one hand,the Internet,owing to its fast spreading,wide coverage and intensive influence,brings not only convenient communication,but also some inharmonious online public opinions which may be the cause of problematic social development and political and economic instability,and even some vital negative social impacts.On the other hand,with the fast widening coverage of Internet service at most colleges and universities,online public opinion has been playing an important role in the occurrence and development of many mass incidents,and consequently it is arousing more and more attention from the authority concerned and experts and scholars in various fields respectively.As a result,it is very significant for the security and stability of colleges and the establishment of good Online and favorable public opinion among campus to reinforce the abilities in supervision,collection,assessment,orientation and incident management.What is more,it is also the major constitution of public opinion management and the important research program of the establishment of favorable public opinion in the new era of Internet.This article worked out as a combination of the rich experience and rational logical analysis of the college specialists in online public opinion and the advanced data processing capacity in order to provide instrumental support to the assessment on online public opinion and management solution to those technical problems through simplifying the prediction procedures and improving the work flow in the management of public opinion.Firstly,this article presents the characteristics and outbreak regularity of public opinion at colleges and universities through the detailed analysis on massive incidents of online public opinion,and it focuses on the environment and characteristics of online public opinion at college K and has figured out the key element.Furthermore,the article takes 12 interrelated quantitative and qualitative factors as the assessment criteria and classify online public opinion into four categories of A,B,C and D to build the prototype models of online public opinion by applying technical measures such as Analytic Hierarchy Process,weight calculation and weighting algorithm.It is based on the mathematical prediction model of LOGISTIC and processes the historical data of online public opinion at K college with the help of the software named MATLAB,and accordingly works out the development prediction model of online public opinion for better reference to determine the different stages of online public onion.Finally,the article helps improve the work flow of public opinion at K college and clarify duties and responsibilities in each procedure and position,through which the determination on different classes and stages of online public opinion and the suggestion and solution have clearly been made.