On The Influence And Countermeasures Of Media On Ideological And Political Education In Colleges And Universities

Since the media refers to the personal communicator,and civilian,generalization,and customized,with modernization,electronic means,to no specific most or a specific single people passed the floorboard of the normative and normative information of new media,also called "personal media".With the rapid development of information technology,the media is more and more widely used in practice,QQ,WeChat,since the media such as weibo,MSN has high popularity in modern college students.This article was to explore the media and on the basis of ideological and political education,analyses the negative influence on ideological and political education from the media,and against the negative impact of trying to find had been implemented to remedy measures.The text consists of four parts:The first part mainly expounds the purpose and significance of the topic,analyzes the current research situation of the media and ideological and political education at home and abroad,and points out the research methods and innovation points of this paper.The second part mainly expounds the connotation,features and functions of the media,and analyzes the media and the relationship between the ideological and political education,from the media is the new carrier of ideological and political education,ideological and political education to promote the function of media development.The third part mainly expounds the influence of the media on the ideological and political education in Colleges and universities.First of all,from the four aspects of the media on the ideological and political education positively,as follows: the interaction of Ideological and political education provides a new platform to expand the ideological and political education;working space;improve the ideological and political education work;provide a new communication channel for the high school ideological and political education.Secondly,analysis from the media on the ideological and political education the negative influence from three aspects as follows: the cultivation of college students’ ideological and political quality;the ideological and political education work to increase the difficulty of the ideological and political education environment;complex.Finally,from the three aspects of analysis,from the media on the ideological and political education have a negative influence on the teachers and students are as follows: the absence of media literacy;students lack of attention from the media from the media information of their fragile.The fourth part mainly expounds the countermeasures to eliminate the negative influence of the media on the ideological and political education in Colleges and universities.First of all,update the education concept of College Ideological and Political Education: innovation from the concept of media education,the establishment of Ideological and political education "double subject" of the interactive concept,improve the concept of carrier.Secondly,to improve the media literacy of teachers and students: to improve teachers’ ability to use the media,improve the ability of college students to identify the media information.Finally,purify the environment of Ideological and Political Education under the background of the media: strengthen the management of the media platform,improve the supervision of public opinion.