A Study On Enhancing Alma Mater Identify Of University Alumni

As the unique resources in Universities--alumni resources,is not only a carrier of cell university spirit important cell carrier,the school of excellent cultural heritage and development,but also is the "Alma Mater brand resources".The resources may include these,such as building the brand for Alma Mater,promoting the spirit of modern college for Alma Mater,and highlighting the image for Alma Mater.University Alumni of Alma Mater identity is the sense of belonging and sense of honor,it includes the school spirit,value system,cultural traditions,other recognition and understanding.On the whole,University Alumni of Alma Mater identity is the Alma Mater of cultural identity.A large number of facts show that the alumni resources has huge superiority.They are the irreplaceable resource for promoting Ideological and political education in University,they can not be replaced.To enhance the Alma Mater identity of the university alumni has important significance.Because of alumni resources is the important social forces in the development of Universities and the resource of improving the quality of higher education.University Alumni Resources can promote the overall development of the contemporary university,raise the level of education,it plays an important role in the effectiveness of the ideological and political education.At the same time,enhancing alumni identity of the University Alumni alma mater,can strengthen collaborative education,realizing the important mission of our country universities "moral education" better,and promoting the moral education in colleges and universities.The identity of the university alumni has its characteristic.This feature includes demonstration,guiding,regularity,exemplary.These factors affect the alma mater identity of university alumni,such as the social factors,the university factors and alumni own factors.Social factors include the quality of employment,school social influence and public relations;University factors include college alumni work institutions,college management and effectiveness of Ideological and political education;Alumni own factors include college entrance examination,academic level,the characteristic,self identity.The way to enhance the alma mater identity of University Alumni can summarized into four if thinking from influencing factors.Firstly,pay attention to the connotation development and enhance core competitiveness;Secondly,strengthen cultural construction and enhance the cohesion between teachers and students;Thirdly,attaches great importance to publicity and enhance the social influence;Fourthly,improve the platform construction and enhance the communication between the four aspects.The four aspects is a whole,enhancing the identity of College Alumni Alma mater.