Research On College Ideological And Political Education In The We-Media Age

As the explosive development of we-Media such as the weibo and wechat, a new Media age——we-media age have come entirely. We-media refers to individual communication, modern, electronic means, to not specific to the majority or specific individual transfer normative and non-normative information media age. Because of its equality, interaction, timeliness, it brings strong sense of individual experience and developed rapidly in recent years in China, especially in colleges and universities, the media has received extensive attention of college students' group and universal participation. We-media age brings new opportunities and challenges to the ideological and political education in university. We need to explain and study these new situations problems about the ideological and political education that brought by we-media. At the same time, we-media brings impact and challenges to the ideological and political education about how to adapt to the current environment and how to change the working politics education ideas in traditional media environment. Explore a new path for new method in we-media area is the phenomenon and proposition for us to concern.In this paper, combining we-media with the characteristics and the functions, on the basis of summarizing the existing theoretical results, using literature research, SWOT analysis, case analysis, interdisciplinary research method are studied. Firstly, this seeks to analyze and study the Ideological and political education work based on we-media, in the first part introduces the purposes and significance of this research,research situation based on domestic and foreign academia, the main method of Innovation and characteristic aspects in we-media studies.The second part summarize respectively of the connotations of we-media, and the characteristics of we-media. Then it describes we-media in the third and fourth part to expound it brings opportunities and challenges in colleges and universities for ideological and political education work. We-media provides a unique perspective at the university ideological and political education improve the timeliness, enriching educational tools. At the same time, we-media has brought new challenges, such as:the authority of the ideological and political education workers has been weakened, the traditional way of ideological and political education for the impact and the effectiveness has been weakened. In the fifth part from the Ideological and Political Education in the Media Age countermeasure against the above problems, we-media should aiming at the problems of the above presented the countermeasures of development of ideological and political education, should pay more attention to in the media under the background of promoting the comprehensive qualities of ideological and political education workers, should optimize of ideological and political education content system, should innovate the way of ideological and political education method, should strengthen the supervision on the use of the colleges and universities from the media.