Study On The Marketing Strategy Haixin Education Of Training Institutions

With the improvement of the national economic incoming,Our country is increasing investment in the education.At the same time,the parents devote more and more attention to the child's education,more and more education of training institutions also are instituted.Nearly a decade,education training come up to around the blossom everywhere,whether in the city or county,township,Lesson training institutions can be seen everywhere.You will be fond any high school surrounding by a several hundred education training institutions In Changsha.Education training institutions are crowding with students during the holidays.Belively as if the market is so hot,It attract all kinds of capital to chase,college students who don't have any work experience also took a site,who try to launched a training course.Haixin education of training institutions was establish ing in this environment,who has been growing so rapidly from the stage to the transformation of growth over the years,with following a series of problems.Market competition is more and more fierce,company marketing strategy slowly is losing its effec tiveness on the market for the haixin education training who is becoming to fuzzy in the long-term strategic planning.The whole education training market have the same characteristics who appear not solid business relationship on large companies,who hitt ing the company organization management structure.Effect of operating are affecting on a large influence operation.How to education of training institutions improve powerful competitiveness on the company,who increase enrollment and stable operation,it is currently pursuing major education training company.Haixin education training company is analyzed in changsha education training market strengths,weaknesses,opportunities and threats,who is based on the STP strategy,enterprise competition strategy,relationship marketing theory as the research basis.The study refer to a large number of data information,combining with micro and macro environment of education training market in Hunan Changsha.Haixin education training company marketing strategy will be formulated in the end.