Font Size: a A A

Jilin Province Quizzes Type Sports Lottery Consumers Emotional Impact On Purchase

Posted on:2018-08-02Degree:MasterType:Thesis
Country:ChinaCandidate:P LiuFull Text:PDF
GTID:2347330512499759Subject:Sports science
Abstract/Summary:PDF Full Text Request
Quizzes type sports lottery is the government implementing public finance has taken one of the most critical method,has received the widespread attention gradually,at the same time also become an indispensable part of people's life.Sports lottery,or sports lottery,is one of the core elements of the sports industry,providing an inexhaustible driving force for the future of national sports.It increases the government tax revenue,reduce the government financial pressure,increased the employment way to our citizens,alleviate the employment pressure,which stimulates the development of our country sports enterprise,but also promoted the personal consumption and economic prosperity.More countries began to through the issuing of sports lottery means to absorb the social idle funds to fill state coffers and can also promote the progress of the undertakings of physical culture and sports.This research is combined with the Jilin province sports lottery consumers emotional type for quizzes effect to investigate and analyze the influence of sports lottery,USES the literature material,questionnaire survey and mathematical statistics in the form of Jilin province sports lottery consumers' emotions and to study the correlation between lottery buying behavior.First investigated the development of Jilin provincial sports lottery center,then investigated the Jilin province quizzes type sports lottery consumers' situation,the basic situation of punters study color and purchasing behavior analysis,find out the development problems,and puts forward the corresponding improvement measures,solve the consumer emotion to buy quizzes type the negative influence of the sports lottery.The results of the research results in the following results: the emotional diversity of the competitive sports lottery consumers in Jilin province.Positive emotions boost purchases,whereas pessimistic or negative emotions can affect a shopper's purchase of a competitive sports lottery.In the process of consumption,the positive emotions of consumers can come from themselves and from the outside world.Consumer emotions will be stimulated by different external conditions,such as media and store environment.For its own consumers,propaganda way can change consumer oneself to contest theunderstanding of the type of sports lottery,make its produce certain emotions affect their purchasing behavior;For the consumer,we can influence consumers' mood by influencing factors such as consumer environment and quality of service.In different academic and vocational studies,you can see that the higher the degree and age,the lower the incentive to buy the lottery.Relatively stable careers and relatively high ages make consumers more stable and less vulnerable to external factors.
Keywords/Search Tags:Jilin province, Competitive sports lottery, Consumers emotional, Effect, Countermeasures
PDF Full Text Request
Related items