Based On The Development Strategy Of Linglu Education Company's Enterprise Culture Construction Research

At present,small and medium-sized students education is an important part of education training market,has great development potential and market space.The rapid growth of the market inevitably lead to the fierce competition in the industry between training institutions,differentiation,diversification of teaching mode,in the market at home and abroad institutions under the market development trend of cooperatives,many training schools are widespread in the same business confused: why school various conditions are worse than others,the effect of school-running,but difference is very big? Why the same resources in different schools have different results? I'm afraid that can't help but to consider from the aspects of school culture.Different schools in the school some schools will inevitably in the process of their particular recognized by members of the school of cultural phenomenon.Enterprise development strategy formulation to bring enterprise core competitiveness,and the competition between the enterprises is the core enterprise culture.This article from the perspective of enterprise development strategy by non-governmental education training organization representative guides education company as a case,discusses the issue of enterprise culture construction.The place from the realistic background and significance of private training school development,the enterprise strategy and enterprise culture on the basis of the theory of bedding,in light of the present condition of the domestic private education culture construction,puts forward the necessity of private training school organizational culture construction.Second,to lead the way education company culture construction present situation investigation,this paper guides education the development situation of the company and train of thought,the basic connotation of cultural characteristics,the formation process and main function of the corporate culture of the existing problems are analyzed,the main reason for the problems were discussed from different aspects.Third,the introduction of enterprise development strategy,and points out that the guiding ideology of enterprise culture and improve the principle,and from LiNianCeng,behavior layer and material layer culture in three aspects of optimization design;Fourth,further from reality,constructs the overall planning of the corporate culture,safeguard measures,continue to promote and perfect improvement;Finally,to summarize the full text.In this paper,combining the theory of enterprise culture and development strategy of related knowledge,find out the feasible methods of enterprise culture construction,topromote enterprise business performance,achieve the goal of development strategy.It can not only for education training market enterprises provide a good reference for similar enterprise culture construction,can also to the study of culture and the strategic cooperative relationship to provide the corresponding case support..