The Revelation Of WMA Demise And The Hit Of Wulinfeng To The Development Of Wushu Fighting Events Program

Wushu fighting events in conjunction with the television media creates a new path for the carrying out and spread of Chinese Wushu culture and traditional national sports competition activities. More than ten years' development from obscurity of Chinese entertain and competitive sports activities to internationally renowned athletic events of Wushu fighting, Chinese Wushu fighting events has withstood time and temper the market, but also exposed immature and inadequate.Through the literature, comparative studies, expert interviews and other research methods, the writer makes the comparative study between the CCTV Chinese Wushu representative fighting events program WUSHU MASTERS ASSOCIATION(WMA) and Henan TV program Wulinfeng, therefore, analyzes and summarizes the reasons of the WMA from glory to the demise and factors for the success of Wulinfeng, and expects to solve the problem of how to deal with the relationship between culture and economic benefits and how to build the core competitiveness of local sporting events, hoping to provide valuable experience for the business operations of WMA and media promotion of Wushu arts culture. Studies have shown that: although WUSHU MASTERS ASSOCIATION(WMA) has CCTV background and high program allocation, it failed to achieve the national traditional sports professional and fulfill the disclosure of Wushu techniques, ultimately regret dying due to the limitations of planning, lack of experience, small scope of participation, too many rules limit, ornamental poor, lack of reserve personnel, low level of commercial operation and other reasons; contrast, Wulinfeng's deep regional Wushu cultural heritage, precise and advance program allocation, the ability of innovation and advance with the times, professional and international business operations, correct grasp of the domestic market demand have become its hit reasons of enduring success. On this basis, the conclusions are following:1. the production process of the program must comply with sporting events and the development of the law of radio and television programs, handle well the relationship between good social and economic benefits, the relationship between the spread of Chinese Wushu and the ratings.2. fully integrated level of market development of professional sports, conduct its own events brand company and management company to promote event brand market development; improve efficiency and market viability, enhance the ability to withstand market risks, accelerate the industrial development of events.3. maintain a keen sense of time smell, establish a sound reserve personnel security mechanism, strengthen entertaining, professional and business level events, keep up with market demand, timely innovation program plate, lifting the lower spectators line and interactive experience, consolidate and enhance the profitability of the operation and sustainability of the program of events.4. participate in international events market game and learn from foreign experience in program development, in the same time, we must adhere to the bottom line of traditional national culture, preserve our own Wushu culture blood, strengthen tournament ethnic characteristics, and be wary of foreign television event of the Fight Fighting assimilation.