HSY Education Group New Media Marketing Strategy Research

With the rapid development of the Internet has profoundly changed people's lives and ways of working, both interactive and social media came into being. With the new media influence on people's consumption psychology and consumption behavior, new media marketing is rapidly growing and the traditional marketing model is a great challenge. Meanwhile, the education and training industry's marketing practices and depth of integration of information technology, network technology, effectively reducing marketing cost of private education institutions, improve the efficiency of enterprise marketing, transformation and upgrading of education and training institutions provide an important condition. Based on the value and function of new media marketing, focusing on its practical application in private education and training institutions, education and training companies provide effective strategies through the use of new media marketing, and strive to further improve the theory of new media marketing, promoting the development of practical experience.This study is based on marketing theory and theory of new media marketing, HSY education marketing training group in analysis and management of operations on the basis of the status, explore new media marketing methods applied to HSY practical problems in the education and training group, and find out the main reasons proposed HSY group basic strategies for using new media marketing. Addition, paper to HSY education training group for research object, reference domestic elementary and middle schools tutorial institutions new media marketing of success case and experience, and combined HSY group of products features and brand value, proposed has guide meaning of recommends, regardless of from thought awareness and business field aspects, also is from method application and platform construction aspects, has promoted marketing practice of feasibility method and measures. Especially the "New 4C" research and application of marketing mix theory, it is from the scene, community, content, and from person to person connections in four dimensions, HSY group integrated marketing strategies, can effectively help HSY group bursting out of the competitive market.Facing such an age of fragmentation, multiple screens, traditional marketing theory has been difficult to adapt to the widely used social media marketing, marketing methodology has changed. In this context, the paper uses the new "New 4 C," marketing theory, proposes effective strategies for improving marketing. Specific innovation of at reflected in three a aspects: first, this research collection has HSY group internal on new media marketing of data report, for whole industry new media marketing of research provides has powerful according to; second, paper through on success case of research, exploration has at this stage China private education training institutions new media operation of typical situation, to whole industry provides has new media marketing of valuable experience; third, through research analysis, paper found has education training enterprise new media marketing of General bottleneck, contact "New 4C" Theory, suggest the appropriate education and training institutions new media marketing strategies and recommendations.