Study On The Effects And Countermeasures Of Micro-Propagation On College Students’ Ideological And Political Education

21st century is the age of the Internet, with the rapid development of market economy in China and the speeding up of people’s life rhythm, people’s consumption way in the field of culture also tends to the “fast-food-type”. With application of mobile communication technology and digital technology as well as the WIFI coverage and smart phones to micropropagation. People’s life style and value orientation have already been influenced greatly by them. Colleges and universities is a place to cultivate qualified builders and reliable successors of socialism, it is also a place to promote the progress of science and technology and a place to advocate the socialist core values, it is also a place to cultivate the excellent talents for the national development and national promotion. If the ideological construction were ignored in universities and colleges, not only the political stability of the society but also the national unity and cohesion would be harmfully impacted. Therefore, the ideological and political education workers must pay attention to the ways of improving the college students’ ideological and political education.Based on the comprehensive development of people, the overall cultivation of people’s concept of education, on the basis of absorbing advantages of the traditional ideological and political education according to the change of development situation, it is important to grasp the new trend, to change the ideological and political education platform structure sand to make use of the micro propagation environment in order to open up a new situation of ideological and political education. In this paper chapter one mainly discusses the selected topic background and its significance; Chapter two mainly Explains the connotation and characteristics of the micro propaganda, Chapter three discusses its reasons and analyzes the influence of the ideological and political education; Chapter four expounds the new situation,new challenges and new opportunities of the micro propagation environment of ideological and political education. On this basis, chapter five puts forward the countermeasures to strengthen the ideological and political education in colleges and universities.