The Research Of Development Strategy For Henan Education Services International Company

With China's economic and social development,people's emphasis on education is increasing,and they put more investment on education,studying abroad,and accepting foreign advanced education also gradually be the family and personal choice.Continued strong demand of studying abroad promotes the development of the study abroad intermediary institutions.Henan teaching international company is an overseas service center in zhengzhou,and the study abroad intermediary and training institutions in Luoyang for education training base,its main business is to help high school students to go abroad at the public expenses,such as Russia and Hungary,and go abroad at their own expenses into other projects.After recent years of development,Henan teaching suit international company has obtained certain achievement and certain popularity.But on the other hand,it also faces fierce competition in the market and meets the bottleneck of further development.Taking henan teaching suit international companies as the research object,this study uses the strategic management theory to study the development strategy and provides guidance for its sustainable development.In this paper,first of all,we introduce the research background and significance of this article,and Research purpose and content,research methods and innovations in the introduction part.Secondly,this paper has carried on the related research review on the theory of strategic management and study abroad intermediary institutions,to clear research train of thought and to lay the theoretical foundation.Thirdly,based on the macro environment and industry environment,this paper studies the company's external environment,and analyses the company's internal environment through the company's resources and ability.Then,based on the internal and external environment of SWOT analysis,this study draws the company's strategic objectives and overall strategy as a guide,expounds on the company's business strategy and function strategy.Finally,to ensure the smooth implementation of strategy of the company,from the enterprise culture,human resources,capacity building and brand construction,this article takes strategy implementation safeguard measures in many aspects.In this paper,we summarize and analyze the main research conclusion and there is not enough to the future research directions.