Wudang Martial Arts Research And Development Of Experience-based Tourism Product

With the further development of China's tourism industry,the traditional "sleep on the train,photographed attraction" of tourism has been unable to meet the modern needs of tourists,tourism activities in the hope that the modern traveler in that they can call the shots,and you want to get different "hard to forget experience "from experience to bring their own unique characteristics and cultural fun! culture is the key,in the form of tourism,the experience is the ultimate goal.In the past,tourists to Mount Wudang,Wudang mainly based architecture tours.Today,people pay more attention to in-depth experience Wudang Taoist culture,martial arts culture and health culture.In China martial arts,known as "North Chong Shaolin,Wudang South statue," he said.Wudang martial arts is a treasure of Chinese martial arts,is renowned at home and abroad.Wudang martial arts inherited ancient martial offense and defense theory,based on the use of "Book of Changes" in principle,the reference to experience Taoist Inner exercises,and gradually form their own theoretical system and unique style routines.It health practice,care for the purpose of self-defense,Italy has still not yet force,affecting skillfully deflected the question,dealt with gently,longevity,illnesses Royal illness,increased intelligence open-hui and other features and functions.Wudang Mountain is a famous Taoist mountains,beautiful scenery and unique natural environment,is China's 5A-class tourist scenic spot,although the full swing of development in recent years,but still can not avoid falling into stereotypes.At present,the development of Wudang martial arts experience tourism products is one of the important directions Wudang Mountain tourism product development.In this paper,a comprehensive literature analysis,field survey,combining induction and deduction and other methods of Wudang martial arts development status and experiential tourism promotion were studied.Firstly,the current number of scholars on Wudang martial arts,experiential tourism,martial arts and other tourist contents literature review.Secondly,the current development of Wudang martial arts a comprehensive combing,analyzes and Wudang Wudang martial arts before,Wudang martial arts background and history of the development of tourism and tourism development status of Wudang martial arts,and then find out the problems and difficulties Wudang martial arts tourism development.The main issues include:Wudang martial arts and cultural resources are not fully utilized,the overall plan is not strong,the product of the experience of the weak,weak brand awareness projects,market unscientific poor industry collaboration;and the main dilemma is reflected the presence of institutional and ideological barriers,the lack of scientific and rational macro guidance and effective policy support,lack of talent,poor mechanisms,relevant laws and regulations are not sound poor protection efforts,insufficient capital investment,less financing channels.Finally,combining Wudang martial arts experience tourism development principles,development factors,some specific analysis Wudang martial arts development strategy,formulated in Wudang martial arts experience tourism as the core,strengthen the protection of cultural heritage Wudang martial arts,full use of Wudang martial arts cultural resources,the development of scientific and rational planning;strengthen the development of martial arts and leisure tourism projects;improve relevant policies Wudang martial arts experience tourism resources,step up publicity efforts of Wudang martial arts experience tourism;shaping the Wudang martial arts brand;speed up personnel training;close Information related industries,promote regional economic cooperation,these findings and develop recommendations aimed at protecting the cultural connotation of Wudang martial arts,and through the development and promotion of experiential tourism,enhance the competitiveness of Wudang martial arts,the Wudang martial arts tourism products promotion of the development and promotion provide a reference.