Radio And Television University Of Adult Education Programs Research On Marketing Strategy

Currently, vigorously developing education in countries, particularly in developing countries is an important strategic choice. We can nurture talent through education, promote economic structural adjustment and economic restructuring to achieve sustainable development. Since General Secretary proposed new normal, all walks of life are actively restructuring and developing. Adult education plays an important role in modern education, not only train a large number of skilled talents for the society, also effectively meet the needs of the part of the group of record of formal schooling.With the implementation of the advent of the information age and people adjust to the needs of the diversity of knowledge, as well as changes in the education system, lifelong education and community education concept in depth, colleges and universities enrollment and a series of educational reforms, making higher education, in particular, local TV adult Higher encountered unprecedented challenges and difficulties. In the development of different education project, Not only TV university can service the development of the individual, improve personal qualities at the same time, but also it enhanced the competitiveness.Effectively meet the demand of customers is the precondition of TV university adult education programs to be accepted by the market, this article selects the adult higher education project as the research object in Radio and television university adult education. Firstly,by drawing on the basis of research results, the use of literature analysis, comparative study and questionnaire analysis methods for the study of TZ TV. the article sort out the relevant marketing theory for the market analysis, demand analysis and marketing strategy analysis made for theoretical preparation. And theory involves mainly PEST analysis, SWOT analysis, STP analysis, target market analysis and brand strategy. Secondly Based on TZ TV market segments, identify target markets TZ TV, and use of customer demand questionnaire survey on TV to analyze adult education, to analyze and discuss the process of development of TZ TV problems accordingly forward some targeted marketing strategy. I has for years been involved in TZ TV recruit students and teaching work,In the work of recruit students, teaching and so on also have some ideas. Finally, the main countermeasure is to strengthen brand building, strengthening marketing and management services, strengthen the marketing channel construction, and market segments adopt different business strategies to promote the sustainable development of TZ TV, local TV and some other developing adult education help.