Youth Subculture Interpretation Of Chinese Webcast

With the rapid development of China’s social economy and the arrival of the Internet era,the network platform is carrying new audio-visual content.It has gained the recognition and affection of more and more extensive audience groups in the new media form.The live network broadcasting has been sought after by more and more young Internet citizens,which has formed the phenomenon of "mobile national network direct broadcasting",and has given people more openness and wide range.A free and equal discourse platform.A new cultural phenomenon emerges,that is,network subculture.Different from the traditional mass culture,subculture is closely related to contemporary youth groups,whether in the form of communication or in content.Both reflect the characteristics of a strong youth group,and more and more people pay attention to.On the basis of the theory of youth subculture,this paper analyzes the cultural phenomenon of youth subculture in webcast by taking the webcast platform of our country as the research object.This article can be divided into several parts according to the content of the study,to judge the value of the youth subculture in the webcast,and to explore the significance and specific problems of the youth subculture in the webcast.In view of the research purpose and the significance of this paper,the author makes a comprehensive description of the innovative points of the article in combination with the literature study and the specific thinking of the study.The first chapter is a conceptual analysis of youth subculture and webcast.Through the clear definition of two basic concepts,youth subculture and webcast,we can realize the reflection of the inner relationship between thetwo.And this article relies on the youth subculture theory and the network communication theory to carry on the analysis and the exploration.The second chapter is to sum up and summarize the phenomenon of youth subculture in China ’ s network live broadcast : Resistant-type culture,Nihilistic-type culture,The culture of solving difficulties,Escape-type culture,consumption-type culture,analyze its practical significance and existing problems.The third chapter is the development suggestion of the live broadcast of the network,expounds how to view the influence of the youth subculture on the live broadcast of the network,and puts forward the feasible guiding strategy of the network direct seeding platform which accords with the value orientation.The conclusion part mainly focuses on the systematic summary of this study,and puts forward some new problems for future research.