Font Size: a A A

Research On The Transformation Strategy Of TS In The Internet Plus Environment

Posted on:2019-01-23Degree:MasterType:Thesis
Country:ChinaCandidate:K FanFull Text:PDF
GTID:2346330542998243Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the deepening of national judicial reformation and the publicity of judicial data,the legal services market is flourishing.The development of the double-created economy also gives a rising to the strong demand of legal services.Since 2015,the big Internet companies set off "a smart livelihood sport",Internet services change from daily life scenes to enterprise service scenes.Obviously,legal services market is one of the important content.However,because of the characteristics of the legal services industry,it has not yet produced a successful business model and a dominant head enterprise.Behind the legal services market,there are opportunities to reshape the industry rules.The Internet + law market is still in the new period of the industry,there is a great potential for development.TS is a typical company in the Internet plus legal services,it has the phenomenon products and services in B2B and B2C market.In a way,it can represent the development of the Internet + legal services.This paper tries to use strategic management and strategic transformation theory,meanwhile combine with the characteristics of the legal services industry.With the research of TS’s strategic transformation,the paper comes to a conclusion:the most appropriate choice for TS is to adopt growth strategies,enter the small and medium-sized enterprise legal services market.With the advantage of big data,cloud computing and artificial intelligence,TS company will spread the star product " Ministry of justice in the cloud",explore the new pattern of the long tail market and finally reshape the legal service market.Under the background of this paper summarizes,with TS company as an example,the writer can provide the reference direction to the selection and implementation of a series of strategic transformation measures for Internet + legal service enterprise’s strategic transformation.In the future,uncertainty and disruption are the new normal,almost legal service so they can keep their long-term competitiveness.
Keywords/Search Tags:Internet + law, legal long tail market, vertical segmentation, SWOT, QSPM
PDF Full Text Request
Related items