Research On The Countermeasures Of Enhancing The Credibility Of Charitable Organizations On The Basis Of Information Publicity

With the rapid development of market economy and society,the construction of philanthropy has become an important part of it in the process of building a harmonious socialist society.If we want to achieve a great and good development in philanthropy,we must seize the focus of its construction-credibility.As the source of the development of charitable organizations,once the lack of credibility,it will lead to the deterioration of the environment of the whole charitable undertaking,thus affecting its healthy development.Therefore,public trust plays an important role in philanthropy.After a series of scandals involving charitable organizations such as the Guo Meimei incident,the public's attention to the credibility of charities is unprecedented.The main reason for the lack of credibility in China's charitable organizations is that its operational mechanism is not clear,and the openness of activities and financial information is very low."Guo Meimei" is just a fuse,which leads to the question about the serious absence of the information disclosure of charity to its credibility construction.If such events become inertia,then China's philanthropy will be difficult to develop.This paper studies the information disclosure and public trust of charitable organizations both at home and abroad,and expounds the definition of such important concepts as "charity organization","public trust" and "information publicity'.Then,this paper discusses the relationship between information disclosure and public trust,and studies the performance and causes of the lack of credibility in China's charitable organizations from several aspects.In order to analysis,we also selected the case of Red Cross Society of Qinghai Province as an example,from the establishment of the information publicity platform,the Red Cross Society of Qinghai Province made good effects about its credibility and this explain that the information disclosure play an indispensable role on the credibility construction of charitable organizations.