Study On The Legal Issues Of The Protection Of The Internet Consumers' Right To Know In China

The development of Internet technology leads to the prosperity of online transactions.Online shopping has gradually become a popular way of consumption for its convenience and low cost.However,the hidden,scattered and fictitious features of online shopping lead to asymmetric consumer information between operators and consumers,which makes it difficult for Internet users to protect their right to know.As a new type of shopping,online shopping doesn't have special laws and regulations to regulate the related network transactions,which makes the protection of the right to know of Internet consumers exist some deficiencies.Moreover,research on network transaction in China is still in the initial stage,the theory and the practice needs to be improved and perfected,theoretical research is not enough and there is a lack of effective supervision in practice,so that the disadvantaged consumers face more adverse in network transactions,the right to know the fact is difficult to guarantee,the fact proved that the cases of which the consumer's right to know have been violated are beyond count.Therefore,the protection of network consumers' right to know plays an important role in safeguarding the rights and interests of consumers.The law on the protection of consumers' rights and interests(hereinafter referred to as "consumer protection law")expounds the basic content of the right to know of the traditional consumers.The right to know of the Internet consumers has its particularity compared with the traditional consumers.Because of the virtuality,openness and other characteristics of the network,the network consumer's right to know is infringed frequently,mainly in the network of false propaganda behavior,network fraud,network operators' false credit and network operators' negligence.Information asymmetry,the lack of the obligations of operators' information disclosure,the poor supervision of government etc.are the main causes of the damage in network consumers' right to know.China's "consumer protection law" and other laws on protection of consumer's right to know is still not enough.Specifically,there are some problems in the stagnation of legislation,the incompleteness of mandatory information disclosure system,the insufficient of creditevaluation system,and the stuffiness of remedy approach.So it is necessary to improve the protection of consumers' right to know from the network legislation,construction the mandatory information disclosure system,improve the network operators credit evaluation system,improve the network consumers' right relief mechanism so as to improve the network consumers' right protection.